BORN FOR THIS
Some are built, others are born. DNA celebrates athletes whose greatness runs in the blood. Natural rhythm, inherited brilliance, and legacy passed down through generations.
Chris “COSeezy” Strachan is a California-based entrepreneur, philanthropist, and founder of the non-profit organization Kick’n It (KIC), which uses sneaker culture as a vehicle to break down social barriers and support underserved communities
BORN FOR THIS
You ever see someone move and just know?
Like before they even make the play, you’re already thinking,
“Oh yeah… they different.”
That’s DNA.
That can’t-fake-it, been-had-it, runs-deep kind of magic.
It’s not learned.
It’s lived.
It’s inherited brilliance.
Some Are Built. Others Are Born.
At Orrett’s, we don’t believe everyone’s built the same.
Some athletes are sculpted in the lab.
But others?
They were born in the fire.
DNA is a tribute to that.
To the ones whose greatness didn’t come from the grind alone.
It came from within.
Legacy Runs Deep
I think about my own roots when I think about this series.
My pops, Orrett—he wasn’t just passing down a name.
He was passing down vibes, values, and vision.
From Jamaica’s heart to my hustle here,
I was raised on spice, spirit, and soul.
So yeah, Orrett’s Sports Legacy?
It’s in my DNA.
This brand didn’t just happen.
It was activated.
For the Ones Who Were Born With It
And you know who this series is for?
It’s for the kids who dribble before they walk.
The ones whose grandma was a track star,
whose dad ran routes,
whose aunt could shoot the lights out in a rec league and never brag about it.
It’s for the ones who feel the game like it’s second nature.
Like their body is an instrument, and the court is a beat.
DNA is generational flow.
It’s natural rhythm.
It’s talent that can’t be taught—because it was already told.
Whispered in bloodlines.
Passed through sweat.
A gift wrapped in family legacy.
This Isn’t Just Artwork. It’s Ancestry.
We’re talking ballers born in the backyard,
sprinters racing in the streets,
champions groomed by streetlights and storytellers.
This ain’t just artwork.
It’s ancestry on display.
Each card drips with soul,
moves with energy,
and breathes history in motion.
The Chosen Few
The players featured in DNA aren’t just skilled.
They’re chosen.
Marked.
You can feel it.
Like Pharrell said,
“You don’t just play the notes. You become the song.”
Born for This
So here’s to the athletes who don’t need to find the game…
Because the game’s been in them all along.
DNA. Born for This.
Only at Orrett’s.
Got a story of family legacy or generational greatness?
Tag us. Let’s highlight the lineages that built this culture.
Because sometimes greatness isn’t learned—it’s remembered.
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