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NAME RINGS LOUDER

AKA is for the athletes whose names became stories. More than nicknames, legends, alter egos, and symbols of who they became when the lights hit hardest.

Chris “COSeezy” Strachan is a California-based entrepreneur, philanthropist, and founder of the non-profit organization Kick’n It (KIC), which uses sneaker culture as a vehicle to break down social barriers and support underserved communities

AKA

Name Rings Louder

You ever wonder what it takes to earn a second name?

Not a middle name. Not what’s on the birth certificate.

I’m talking about a name the world gives you.

A name built from moments. From madness. From magic.

That’s AKA.

See, the real ones? They’ve got stats—yeah, we see those.

But what sticks... is the nickname. The moniker. The myth.

Because when you go from player to presence, the game starts calling you something different.

Black Mamba. The Answer. The Freak. The Logo. The Truth.

These aren’t just nicknames. They’re legends in shorthand.

They echo beyond the court. Beyond time.

They live in streetwear, sneaker tags, tattoos, and playground stories.They show up in rap verses and highlight tapes.

They’re a vibe. A symbol. A stamp of iconic.

You don’t ask for an AKA. You become it.

And sometimes? The name picks you.

Let me tell you a story.

Back in high school, my initials C.O.S. kept showing up in math class. Cosine. Trig class, 2002.

My boys caught it first. Said, “Yo, that’s you, COSine.”

And it stuck.

But this was that golden age of nicknames.Weezy. Breezy. Yeezy.

Everybody was adding that “eezy” flair to their identity.

So Cosine leveled up. It became COSeezy.

And just like that, it wasn’t just a name—it was a movement.

High school to college to right now.

The name lives. Still rings.

And that’s the thing about an AKA:

It’s not just what they call you.

It’s how they remember you.

Every one of these people?

They tapped into something deeper.

An alter ego. A different mode.

The place they go when the game’s on the line and the crowd’s holding its breath.

That version. That other you. That’s the one the world remembers.

So this card?

It’s not just a nod to what they did.

It’s a salute to who they became.

Published on
July 3, 2025
written By
Christopher Strachan

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