WHERE IT ALL BEGAN
ROOTS honors the cracked courts, family moments, and first sparks of greatness. It’s a tribute to where the dream began—and the soil that still drives every move.
Chris “COSeezy” Strachan is a California-based entrepreneur, philanthropist, and founder of the non-profit organization Kick’n It (KIC), which uses sneaker culture as a vehicle to break down social barriers and support underserved communities
ROOTS: Where It All Began
We don’t talk enough about the start.
Before the lights. Before the stats. Before the followers.
There was just a driveway. A cracked court. A patch of dirt that doubled as a dream incubator.
You feel me?
See, greatness don’t just pop up one day. It grows.
Slow sometimes. Quiet.
From routines. From family. From setbacks that make your skin tougher and your bounce higher.
ROOTS is about that beginning. The spark. That moment where a kid with a ball and a heartbeat decided:
This is what I’m gonna do.
You can’t fake the origin story.You can’t Photoshop grit.
That’s why ROOTS hits different.
It’s the tribute to every early morning.Every run-down park.Every mentor that saw something in you before you saw it in yourself.
It’s your grandma’s prayers.
Your older cousin’s hand-me-down jersey.
Your pops rebounding for you in slides.
It’s the why behind your what.
And when you step out now—icy, poised, locked in...
Just know: your ROOTS are still with you.
Still inside you.
Still driving every step, every shot, every move.
The seed sprouted.But the soil made you.
This isn’t just a card.
It’s the first chapter of a story only you could write.
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